Photo Credit: Wall Street Journal
“Carly, you could sell dirt.” That’s probably the best compliment I’ve had in my career. That, and receiving the Big Dawg Award, which was actually an enormous rawhide dog bone with my name written in sharpie alongside past winners.
Yep, that’s home shopping. It is an entirely different animal, it consumed me and my coworkers became my second family, and I loved it. Well, mostly. Sleeping on my office floor between shows was a little annoying and nursing my newborn in the control room probably made some uncomfortable, but knocking the sales goal out of the park was a shared mania. Sometimes I wondered if it was the adrenaline rush came from watching the dollars come in or the anticipation of the celebratory happy hour that would certainly follow. Yes, many great stories came from those happy hours, but none proper for publication.
Home shopping attracts all demographics and we had to attract every one of them. Coming up with content on how to make a coffee maker, a power washer, or a plain silver ring unique and exciting was the challenging, but fun, part of home shopping. It wasn’t all superior, but it at least it didn’t suck.
There were some viewers we could really count on, they had a passion for a product line and tuned in religiously.
We once took a live call from one of these passionate viewers during a doll show. The caller was very concerned on how her doll would be shipped. The on-air host assured her the doll would be well packaged for protection. This did not calm the caller. She was overly concerned because the shipping box was not properly vented. Without holes in the box, how was the doll supposed to breathe?
That’s home shopping, and I loved it, mostly. I made life-long friends that I will always consider family.
The QVC acquisition of HSN was mind-blowing to me, but then I remembered no matter the roof we live under or how we come together, in the home shopping world, we really are one big family.